Victoria Tour showcased Vietnamese travel products at a Northeast Asia regional fair focused on the Korean and Japanese markets.
Scale of the event
The activity was carried out by Victoria Tour in Seoul, South Korea on April 6, 2026. It forms part of the company's ongoing programme to raise service quality and widen its partner network across domestic and international markets.
Background
With more than 20 years of experience and a network of 24 representative offices, Victoria Tour treats this stage as essential preparation for delivering a consistent experience to travellers and trade partners alike.
The Victoria Tour booth
Operations staff, tour guides and the sales team worked closely together throughout. Tasks were assigned against a clear timeline, with contingency plans prepared for weather disruptions and schedule changes.
Key highlights
- Products tailored for Korean travellers
- Marketing materials translated into Korean and Japanese
- Vietnamese cultural performances at the booth
Partnership outcomes
The results recorded afterwards confirm the value of investing in operational quality and long-term partnerships.
- Enquiries from Korea rose 48%
- Partnerships with seven Korean and Japanese agents
Localising marketing materials is the investment with the clearest return.
Next promotion plans
What comes next
Victoria Tour will replicate this model across upcoming programmes while continuously refreshing its products to match the needs of each source market. Partners interested in taking part are welcome to contact our sales team for details.
